Hey, are you looking for more traffic from Google? You first need to do keyword research to understand what people are actually searching for in Search Engines. Fortunately, Google has a free tool called Google Keyword Planner Tool that is going to help you in keyword research.
Google Keyword Planner is a really powerful tool and has so many clear benefits. It gives keyword ideas that you can’t find anywhere else on the internet. However, most SEOs are still not clear about how to use Google Keyword Planner?
Here, in this Google Keyword Planner guide, you are going to learn how to get maximum SEO benefits from Google Keyword Planner?
This guide is divided into the following two parts:
#1 Account Creation
- What are Keywords?
- What is Keyword Research?
- What is Keyword Planner?
- How to Create GKP account?
#2 Using GKP Tool
- How to Use GKP?
- Different modes of Tool
So, let’s start diving deep into GKP and have a look at “What are Keywords” and “What is Keyword Research”.
What are Keywords?
Let me clear one thing, Google doesn’t know you. Google neither loves nor hates you. If you are writing content & not ranking on the first page of the search engines, that means you are doing something horribly wrong.
To know what wrong you are doing, just take a break & ask yourself:
- How does the search engine rank a web page?
- How does search engine decide which page should be on the first page of the search engine?
Well, here the “Keywords“, the real game-changer comes to the picture. The search engine/s looks for signals from content, to rank a web page and those primary signals are “Keywords”.
It is easy to tweak our content with the help of Keyword Research to give all those signals to search engines & get all the traffic.
In order to get to the point of Keyword Research, you need to start from here. So, let’s begin:
There are more than 200 factors that affect Search Engine Optimisation (SEO) & Keyword research is one of them, which every blogger should learn from day one. If you are doing or learning blogging for a while then I am sure that Google Keyword Planner (previously called Google Keyword Tool) and “Keyword Research” are not new terms for you. If not, you are missing out on the basics of Blog SEO (Search Engine Optimization).
When you are going to Start A Blog, writing good quality content is a must, but at the same time, it’s good to have a properly optimized article to rank well in search engines. This is where on-page SEO comes into the picture & plays a crucial role in search engine ranking. On a page, SEO starts with selecting the right keyword/s for your post, that have some search volume. Search Volume means people are searching for that particular keyword in search engines.
What is Keyword research?
Let’s start with the basics first. In layman language, Keyword research is the process of identifying Keywords, which get a good amount of search volume/month. For example, Keyword: “Become A Blogger”, “How to Start A Blog”, and so on. The ideology behind doing keyword research is, finding the keywords that can give maximum traffic and comes with less competition in search engines.
By performing a complete Keyword search, you will be able to find keywords to drive targeted traffic from search engines, more revenue, and more niche traffic. Moreover, when you are planning to target a small niche, for example, “EMI Calculator”, doing a Keyword search will help you to find many new Keywords that you might be missing out.
You can also analyze competitor websites and find keywords for which they were ranking in search engines. Doing comprehensive Keyword research based on the keyword data can drive immense traffic to your site. You can use other tools also like Ubersuggest & Semrush for analyzing competitor data & to get SEO optimization ideas for free.
What is Google Keyword Planner Tool?
Google Keyword tool is an official and free product from Google, which gives us a traffic estimation of target Keywords. Further, helps in finding more relevant and related Keyword ideas for your niche. Here are a few important things to know about Keyword Tool:
- You should have a Google Adwords account to use the Google Keyword Planner tool. It’s totally free, and you don’t need to spend any money to use this tool. You can simply create an Adwords tool and start using it for free.
- You can also search for existing Google Adwords coupons to create one free account for yourself, and start using the Keyword Planner tool for free.
- This tool is created to target Adwords advertisers, but it still gives a great deal of information when it comes to finding the right keyword for your blog and articles to get organic traffic.
How To Signup For Google Keyword Planner?
First, you have to go to the official website – Click Here
The Home Page for the Google Ads will open. (Below image shows, how the homepage of the Keyword Planner tool looks like).
Now click on Blue Button “Go to Keyword Planner“.
You’ll be taken to a new window, which will look like the below image. Here you have to click on the “Create Account” button, highlighted in the red box.
When you’ll click on Create account button you’ll be asked to choose for what you want to create an account. Here you’ve to select a suitable option for you.
After clicking on the desired option, you’ll be taken to the next page (which will look alike as shown in the image below). Here you’ve to fill in your Name, Email & Password. After filling in the credentials hit on the “Next” button.
Note: After hitting the “Next” button, a problem you may face. Actually, it is not a problem, it is a catch by Google. However, you can skip this by following a simple step that is explained below.
You will see a new screen with the headline “What’s your main advertising goal“. Here you’ll find three options, don’t choose any of them & simply hit the small “Switch to Expert Mode” or “Experienced with Google Ads?” link below instead.
Note: If you don’t find the link just drag your browser width or height. Because Google will not show this link in browsers of certain width.
On the next screen, you’ll be asked to select a campaign. Again, don’t select any campaign and hit on the “Create an account without a campaign” link, shown below campaign tabs, and hit on the “Continue” button.
Here you’ll be taken to a new page and will be asked for “Billing Country”, “Time Zone” & “Currency”. Fill in these details and hit on “Submit” button.
Note: Google will not ask you to fill in your Credit Card details.
That’s it, your Google Ads account is ready as well as the Google Keyword Planner tool. Here you’ll find the screen, shown in the image below. Now hit on the “Explore Your Account” button and start researching Keywords.
How To Use Google Keyword Planner?
After signing up for the Google Ads account, you’ll be taken to the main dashboard. Here at dashboard hit on the “Tools & Setting” tab on the top navigation bar.
After clicking on the Tools tab you’ll see a popup that looks like as shown in the image below & hit the “Keyword Planner” link, highlighted in the red box.
When you’ll click on the “keyword Planner‘ link, you’ll see a new screen, which has two search options. One is “Discover New Keywords” & the second is “Get Search Volume and Forecasts”.
Now you are ready to start Keyword Research with Google Keyword Planner (GKP). Here I’ll explain to you how to do Keyword Research by Google Keyword Planner.
As I mentioned above that Google will give you two options to start your Keyword Research:
- Discover New Keywords: Get keyword ideas that can help you reach people interested in your product or service.
- Get Search Volume and Forecasts: See search volume and other historical metrics for your keywords, as well as forecasts for how they might perform in the future.
These tools are designed with keeping PPC advisers in mind. A ton of features are available in this tool. These all features are not useful for you, If you are only looking for Focused Keyword Research for SEO.
1. Discover New Keywords
Click on the Discover New keywords tab to start exploring the tool.
Here, you’ll get two options to start your research. One is with Keywords and the other can be with a Website URL.
# Start with Keywords
You’ll see a search bar, where you’ve to enter your Keyword for what you want to generate keyword ideas. You can also enter a specific domain to find its keywords. This way you can also spy on your competitor’s keywords, just entering their domain URL.
Note: You can search up to 10 Keywords for getting keyword ideas in one search.
# Start with a Website
Click on the link “START WITH A WEBSITE” and enter the website URL from which you want to get keywords. Here, you can find the keywords from an entire site or you can just select the URL only.
# Discover New Keywords Research Report
All you need to do is enter the targeted keywords & URLs that you want to start searching for in both types of searches and hit on the “Get Started” button.
You can add filters such as Country or demographics you want to target your keywords. As shown in the below example, you can also select the locations, Language, Search Network & Time Frame.
Here you will find keyword ideas with some parameters like Average Monthly Searches, Competition level, Click Per Cost, etc. You can download these data in Excel Work Sheet for future use on your device.
2. Get Search Volume and Forecasts
Click on Get Keyword Volume and Forecasts tab to start exploring the tool.
A Search box will appear after hitting the tab (the below image shows how the search box looks like).
In the search box, you can enter your focus keyword for what you want to perform keyword research and hit on the “Get Started” button. You can enter keywords; one word/phrase per line or separate by commas.
Note: You can also upload a file in the search box which have your keywords.
You will get results here on this page showing the matrix such as average monthly searches, three-month change, Year-on-Year change, competition & bid amount. You can add these keywords to your Google Ads campaign directly to start advertising or you can download the reports for further use.
The main difference between “Discover New Keyword” & “Get Keyword Volume and Forecasts” is,
- Discover New Keyword: You will only get keyword data on the keywords you’ve entered.
- Get Keyword Volume and Forecasts: Keyword planner will predict how many clicks and impressions you’ll get from the keywords you’ve entered.
That was all about setting up a Google Keyword tool account and starting with keyword research. The Google Keyword Planner Tool or GKP is the precious free tool that should be in every SEO’s plan while performing the keyword research.
I hope you’ve enjoyed the GKP guide. If you find the guide useful and informative don’t forget to show some love by sharing it with others.
I invite you to share your thoughts & ideas on this guide through the comment section.